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MARTIN
EISEND
Our world becomes more heterogeneous become more complex and at times difficult
that at the same time creates movements to manage, the benefits of broadened per- CURRENT POSITION
that advocate more homogeneity. The success spectives and widened knowledge base out- Professor of Marketing and
of DCR’s diversity gives us good reasons weigh the additional effort. The diversity of Vice-President for Research,
Graduate Education, and
why we as members of society and as DCR is one of the main success factors of Knowledge Transfer at the
researchers should embrace heterogeneity the program. Our experiences contributed European University Viadrina
and diversity. Plenty of research provides to a strong network and to the success of President of the European
evidence that working with a group of our projects, and they let us grow as a person. Advertising Academy
diverse people can be beneficial because of
different perspectives and multiple exper-
tise. While coordination and communica-
tion in diverse groups of people might
“ The success of DCR’s
diversity gives us good
reasons why we should
embrace heterogeneity
in society. ”
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